Chinese smartphones recorded 34 percent share and
lead Indian markets in Q3 to become largest bloc in India, according to India
smartphone Q3 monitor by Counterpoint Research. While Indian smartphone
brands lead Indian markets
with 41.5% share in the beginning of the year they slump to 33.8 per cent
in Q3.
The shares of Global brands have also
declined from 35.9 per cent in Q1 to 32.2 per
cent in Q3 and that indicated chinese smartphones
makers estabilished a
strong foothold in Indian and Global counterparts.
One
important reason is the agresssive prices
coupled with
features thesechinese smartphones
come up with when compared with the same features in estabilished brands
the price difference is clearly higher. So following this statergy the chinese brands
were able to garner the attention of middle class,
which occupy major chunk in India.
Senior analyst Tarun Pathak, said
that association of chinese brands
like OPPO nad Vivo during Indian premeir league
facilitated these brands to garner large public attention and in way boosted
their market share. Lenovo and Motorola lead the pack of chinese brands
with combined market share of 9.6%,
followed by Xiaomi with 6.45%,Vivo with 4.88
,Oppo (4.18) and Gionee recorded 4.14% share
completing the Top 5.
Shashin
Devsare, official chief of Karbonn Mobiles said that while hardware
specifications are getting commoditised, it becomes very important to provide
simplified user experience to consumers and that is where Indian brands hold
the key. Karbonn mobiles recorded 3.08 percent of smartphone share in Q3.
Image credits & source: ET Times
